Privacy Policy

This is the Privacy Policy for Alton Goods Pty Ltd ABN 37 632 681 228 (“Alton”) dated 12 August 2022 ("Privacy Policy").

By agreeing to this Privacy Policy pursuant to our End User Licence Agreement, or as otherwise contemplated by this Privacy Policy:

You consent to our collection, use, storage, disclosure, sharing, and means of protecting your information, including any Personal Information, in accordance with the terms of this Privacy Policy; and

This Privacy Policy applies to the Alton Website and all related sites, applications, Services, and tools regardless of how you access them; and

This Privacy Policy applies to any Electronic Communication that you have with Alton.

This Privacy Policy is available at

Definitions and interpretation

In this Privacy Policy capitalised terms have special meanings. Please refer to the Glossary in section 9 for the meanings of these terms.

Words such as "include", "including", "for example" "such as" and similar terms are not terms of limitation and do not limit the scope of the relevant subject.

Parties bound

You accept this Privacy Policy in the ways described in our End User Licence Agreement.

In addition to clause 2.1 you accept this Privacy Policy in each of the following events:

you access the Website;

you submit any information to us using any feature (such as an enquiry form) on the Website;

you send information to us using any Electronic Communication;

you respond to any survey, poll, or other request for information conducted by, or on behalf of Alton;

you purchase goods or process a transaction on the Website..

We may amend this Privacy Policy at any time by posting a revised version on the Website. The revised version will be effective at the earliest occurrence of any of the events that apply to you in clause 2.2, and if none of those occur prior, then the amended version will apply 7 days after we post the revised version on the Website. For avoidance of doubt, the current version will remain in effect until the amended version takes effect.

Nothing in this Privacy Policy is to be read to impose any obligation beyond our obligations under the Privacy Act 1988 (Cth) or any relevant Australian Privacy Principles (“APP”). The information below describes how we comply with such obligations.

You are responsible for the accuracy of any information that you provide to us for any purpose.

Upon accepting this Privacy Policy its provisions apply to information about you that we hold, and any information about you that we collect in the future.

What are the kinds of information that we collect

The information may include Personal Information, data on the pages you access, device identifiers, your location, standard web log data, Services related data, Transaction Data, and other information as described in the following paragraphs of this clause 3.

Personal Information

Throughout this Privacy Policy, we use the term “Personal Information” to describe information that can be associated with a specific person and can be used to identify that person. We do not consider Personal Information to include information that has been made anonymous and does not identify a specific person (including a User). Personal Information has the meaning provided in the Privacy Act 1988 (Cth) from time to time, which at the time of writing is in the following form:

"information or an opinion about an identified individual, or an individual who is reasonably identifiable:

whether the information or opinion is true or not; and

whether the information or opinion is recorded in a material form or not."

Web log data

Web log data incudes the browser type you’re using and traffic to and from your browser or other access device.

In order to help protect you from fraud and misuse of your Personal Information, we may collect information about your use and interaction with the Website. For example, we may evaluate your computer, mobile phone or other access device to identify any malicious software or activity.

Services related data

Services related data includes:

Information that we use to identify you and contract with you such as contact information including your name, address, phone number, email and other similar information;

data relating to the activities relating to your use of the Website, or

details relating to any communication (including Electronic Communication) otherwise completed by, or in relation to, you through the Website or our provision of our Services.

Transaction data

Transaction data includes:

data relating to your purchase of goods or services from us, or

related information that we send to, or receive from, the Payment Processor.


If you submit a query or other information on the Website, we may collect the following types of information:

contact information, such as your name, address, phone, email and other similar information;

detailed Personal Information, such as your date of birth or other personal identifiers.

Third party data

We may also obtain any information about you from third parties such as payment processors, credit bureaus, identity verification services, authentication services (for example if you use Single Sign-on), inbound marketing service providers, online marketing platforms (such as Google or Facebook), social media platforms, and providers of web-tracking data.

Other information

We may also collect additional information from or about you in other ways, such as through our support team, results when you respond to a survey or poll, and from interactions with any other person through the Website, through any of our social media accounts, or in person or through Electronic Communication in regard to our Services.

How do we collect and store information


We collect information that you provide to us when we communicate with you.

We collect information sent to us by your telecommunications carrier, internet provider, computer, mobile phone, or other access device when you:

contact us by phone;

receive or respond to messages from us, or send messages to us, using electronic systems including without limitation Electronic Communications or others;

download information, scripts, code, data, images, media, tokens, and other types of content from our servers;

navigate to the Website, or any related pages with web browser;

submit any information using an enquiry form or by any other method provided on the Website;

otherwise use the Website to obtain information or Services from us.

We collect web-tracking information from third parties about your information, product, and service preferences.


We store and process your Personal Information on our computers in Australia, and our contract service providers' computers in the United States of America, and other foreign countries.

We may also store information on your computer or other access device using Cookies.

How do we use Cookies

When you access the Website or communicate with us electronically, we may place small data files on your computer, or other device. These data files may be cookies, pixel tags, or other local storage provided by your browser or associated applications (collectively “Cookies”). We use Cookies to:

identify you as a User

enable functionality on and to customise the Website and related content;

measure promotional effectiveness;

mitigate risk and prevent fraud; and

to promote trust and safety with our Users and the Website.

We may use both session and persistent Cookies. Session Cookies expire and no longer have any effect when you end your session on the Website or close your browser. Persistent Cookies remain on your browser until you erase them or they expire.

We may encode our Cookies so that we can interpret the information stored in them. You are free to decline our Cookies if your browser or browser add-on permits, but doing so may interfere with your use of the Website and the provision of our Services.

We have no control over third party Cookies

You may encounter Cookies on websites that we do not control, and we are not responsible for third party websites or systems. For example, if you access a third party website through a link on the Website, there may be one or more Cookies placed by the third party web page or an application within it.

What are the purposes for which we collect, hold, use and disclose information

Primary purpose

Our primary purpose in collecting Personal Information is to provide you with our Services (which includes the sale and dispatch of goods) and information about our Services.

Secondary purposes

We may also use your Personal Information to (the secondary purposes):

send direct marketing to you (subject to clause 5.4);

provide the Website, our Services, and customer support;

resolve disputes, collect fees, and troubleshoot problems;

prevent potentially prohibited or illegal activities, and enforce our End User Licence Agreement, which can be viewed at;

customise, measure, and improve the Website;

contact you:

at any telephone number, by placing a voice call or through text (SMS); or

by email messaging at any email address that you provide to us; or

by any means of Electronic Communication as requested or agreed by you; or

compare information for accuracy, and verify it with third parties; or

any other purposes that are essential or incidental to the primary purpose, and other secondary purposes set out above.

Consequences of not collecting information

If we cannot collect information from you for our primary purposes, and to the extent necessary our secondary purposes, it will likely be impossible for us to provide you with our Services, or information about our Services.

Direct marketing op-out

If you do not wish to receive marketing communication from us, outside of the Website then you may opt-out at any time by using the unsubscribe or opt-out feature contained in the communication that we send to you. Upon receipt of your opt-out request, we will no longer send you direct marketing information. Please note that such opt out does not affect any direct information request that you have made, or any correspondence relating to Services that we are providing to you, or may provide to you as a result of communication from you.

Combined data

We may combine information that we collect from you with information we collect from third parties and use it to improve our Services and personalise your experience on the Website, personalise and optimise content served up or delivered to you, and personalise any advertising or marketing information displayed on our Website or sent to you by other means of communication.

Aggregated data used for business development

De-identified information generated by the Website, which includes data relating to your use, and use by others, of the Website, is used by us for our internal business development purposes.

How and to whom do we disclose information


We may share (disclose or receive) your Personal Information with the following persons, or classes of persons (each an Authorised Recipient).

Related Entities (as defined by the Corporations Act 2001 (Cth).

Service providers under contract who help with our business operations such as fraud prevention, payment processing, bill collection, shipping and transport, marketing, analytics, tracking, and other technology services.

Companies that we plan to merge with or be acquired by. Should such a combination occur, we will require that the new combined entity follow this Privacy Policy with respect to your Personal Information. If your Personal Information could be used contrary to this policy, you will receive prior notice.

Law enforcement, government officials, or other third parties pursuant to subpoena, court order, or other legal process or requirements applicable to Alton or any of its affiliates.

To law enforcement agencies, or contracted investigators, when we believe, in our sole discretion, that the disclosure of Personal Information is necessary to prevent physical harm or financial loss, to report suspected illegal activity, or to investigate violations of our End User Licence Agreement.

Other third parties with your consent or direction to do so.

Payment processing

We work with third parties, including payment gateways, merchant facility providers or Payment Processors to enable them to accept or send payments from or to you. In doing so, a third party may share information about you with us. Without limitation, this may include information to confirm that payment has been processed, and the transaction details, but not any credit card information. We use this information to confirm that you have transacted with us and that you are the intended recipient of the goods, Services or other benefit in relation to the transaction.

We are not responsible for third parties or their websites

If you create an account, take membership on, or transact directly on a third party website or via a third party application, any information that you enter on that website or application will likely be shared with the owner of that website or application. These sites are governed by their own privacy policies and terms and conditions and you are encouraged to review their privacy policies before providing them with Personal Information. Alton is not responsible for the content or information practices of third parties.

We do not rent or sell your information to third parties for their marketing purposes

Alton will not sell or rent any of your Personal Information to third parties for their marketing purposes without your permission.

Do we disclose information to recipients outside Australia

Yes. We disclose information to Authorised Recipients who may be in other countries where the laws on processing Personal Information may be less stringent than in Australia. However, we will take reasonable steps, including entering into agreements with the relevant parties, to ensure the third parties do not breach the Australian Privacy Principles in relation to your Personal Information.

By submitting information to us, or otherwise accepting this Privacy Policy you consent to us making such cross border disclosures. These cross border disclosures will occur in the United States of America, and may also occur in other countries.

How you may contact us about information we hold

How you may access information that we hold

You can request a copy of the information we hold by contacting our Privacy Officer at

How you may seek to correct information that we hold

If you have questions or concerns regarding this Privacy Policy, you should contact us by:

email at; or

by post addressed to The Privacy Officer, PO Box 334, Virginia BC, Qld 4014; or

by phone on +61 7 3113 9272,

and we will comply with our obligations to correct or destroy the relevant information, and if you request us to do so we will also notify any third parties to whom the information has been disclosed of the relevant correction or destruction of the information.

How you may make a complaint

If you have a privacy complaint, you should report it in writing by:

emailing our Privacy Officer at; or

by post addressed to The Privacy Officer, PO Box 334, Virginia BC, Qld 4014.

We aim to:

Acknowledge receipt of all complaints within 10 business days; and

Resolve all complaints within 30 days, however, this may not be possible in all circumstances.

Where we cannot resolve a complaint within 30 days, we will notify you of the reason for the delay as well as an indication of when we expect to resolve the complaint.


In this Privacy Policy, the terms in bold in the left column in the following table have the corresponding meaning unless repugnant to the context.

Alton Goods Pty Ltd ABN 37 632 681 228
Any one or more of the Australian Privacy Principles as the context requires.
Authorised Recipient
A person to whom we are authorized to disclose your information under the terms of this Privacy Policy. Refer to clause 6.
Refer to clause 4.
Electronic Communication
Any means of communicating electronically, which includes without limitation:
Any web chat service;
Any social media messaging service;
File sharing or document transmittal service;
Any video conferencing service;
Any other form of communication which is conducted using any internet connection, or other means of transmitting data, or streaming media.
End User Licence Agreement
Our End User Licence Agreement published on the Website from time to time. For the avoidance of doubt, if there is no document titled End User Licence Agreement then any document published on the Website which imposes terms and conditions on use of, or access to the Website, and if more than one, then each of them.
Payment Processor
A provider of merchant services that is integrated into the Website.
Personal Information
Refer to clause 3.2.
Privacy Policy
This document, or any previous version, or future variation or replacement as the case requires.
Any service that is, or may be, provided by us, including sale of goods.
A visitor to the Website.
Our website which may be accessed at: