The sticker represents the brand. It is common for people to put stickers on their Nalgene’s. The Durston sticker pictured has been on this bottle for around 3 years and still looks good even though it has some mud on it. The Alton sticker has done 1, 2 night car camping trip and 1 overnight hiking trip. It started marking before the hiking trip. It’s not going to last long at all I think. I feel this is one area worth spending a bit more and make it super durable.